Research shows that brands that work with athlete influencers experience engagement rates more than twice as high as those that team up with traditional influencers.

Separate studies also show that fans of athletes tend to be exceptionally loyal and deeply connected to their sporting idols. This loyalty translates into a higher likelihood of making a related purchase after athlete endorsement. Due to the emotional bond fans share, they frequently view athlete’s endorsements as trustworthy and aspirational as opposed to other entertainment influencers.

Our strategy with our partnership with Skratch Labs was to utilize the reach and connection a couple of our athletes have with the fans to help Skratch Labs reach a new untapped audience.